Aug 2021 –  Present  |   UX & UI Mentor

CareerFoundry, Berlin, Germany

• Helping students to get hands on UI and UX skill sets
• Preparing them to work in digital industries
• Reviewing and guiding on design and processing relevant practices

 

Jul 2020 –  Present  |   Sr. Experience Strategist/Designer

Proximity, Düsseldorf, Germany

• Shaping the UX team by establishing vision, hiring people, building design processes and sharing UX knowledge internally and externally
• Bridging UX to consumer experiences (CX) for building up online to offline retail services
• Creating UX, based on qualitative and quantitate data audits with heuristics
• Conducting remote user research to model user behaviours and drive digital strategies
• Delivering UI and atomic design systems through working with developers

 

May 2019 –  Dec 2019  |   Sr. User Experience Architect (Project lead)

Dentsu Aegis – isobar, Taipei, Taiwan

• Led UCD process (2-4 members) on global experience-led commerce projects, transforming business requirements, end-users’ needs and stakeholders’ points of view into design solutions
• Brought in new initiatives to transform clients’ thinking—putting customers first before business and technology, which helped Isobar Taiwan get 2nd prize of Greater China Consultancy of the Year 2019
• Pitched for project opportunities, ran workshops with clients (10-35 participants), and took part of isobar NowLab for tech innovation

 

Oct 2018 –  Mar 2019  |  UX Design Research Lead

Yahoo (Oath/Verizon), Taipei, Taiwan

• Conducted user research and usability tests about media use and e-commerce shopping behaviours for Yahoo international media and e-commerce services to drive design and content strategies

 

Sep 2018 –  Oct 2018  |   Design Strategist for STEM learning project

Sigel Labs, Taipei, Taiwan

• Back in Taipei, interviewed kids/parents and based on results developed product marketing strategies for Sigel Labs, a startup of children extracurricular STEM learning

 

Jun 2016 – Jul 2018  |  Sr. Interaction Designer/UX Researcher (Project lead)

Experientia, Turin, Italy

• Led projects (2-3 members), conducted UX research, created HCI solutions, as well as facilitated co-creation workshops with international clients across a multitude of industries for new technology and APAC projects

 

​​Jan 2016 – Jun 2016  |  Contract User Interface Designer (pt)

Raymarine (FLIR), Portsmouth/London, UK

• Delivered solutions and UI specifications of marine instruments by considering software and hardware features and constraints through working with engineers and developers

 

​​Nov 2015 – Dec 2015  |  Contract UX Architect (pt)

BrandComms, London, UK

• Linked the strategic and digital teams, integrating user data into personas and behaviour patterns, applying them to UI for an African digital banking website (won the 2016 Web Jurist Award)

 

Mar 2013 – May 2015  |  UX Consultant (pt)

Freelancer/volunteer, London & Taipei​​

• Helped startups including finely.me (JustFit), Din Dins Club Limited (Viva City), CCDM, Vivas and so on to develop creative ideas, digital experiences and business strategies.

 

Aug 2013 – Jan 2015  |  Sr. UX Researcher (Project lead & Agile facilitator)

104 Corporation (Taiwan #1 job  board platform), Taipei, Taiwan

• Conducted user research, developed wireframes, created UI patterns and executed usability tests
• Adapted Agile UX within the workflow of 104 through facilitating an Agile team of 10 people, which led to being recognised as model employee of 2014

 

​​Jul 2011 – Jul 2013  |  UI/UX Engineer

Garmin, Taipei, Taiwan

• Delivered interface solutions, wireframes and UI flows for international automotive clients such as Mercedes Benz and Nissan
• Responsible for Taiwan-initiated product innovation including the first stand-alone driving recorder and the first aftermarket triple display car entertainment system
• Shaped UX processes and methodologies between various teams, the division lead and president

 

​​May 2007 – Jul 2008  |  System Developer

Realtek, Hsinchu, Taiwan

• Carried out testability analysis and digital signal processing algorithms for digital circuit verification and market benchmarking, thus successfully reduced the cost of test and debug

 

​​Jul 2005 – Sep 2005  |  Programmer Intern

MediaTek, Hsinchu, Taiwan

• Develop communication systems with proven quality of circuit logic and layout

Dec 2016  |  MA Interaction Design

Goldsmiths, University of London​, London

Focus on sensory interaction and digital creative installations. My final thesis project – the Echoic Memory Experience Capture – was designed to naturally engage people with the activity of memory-sharing. Creative projects include:

• Arduino core development workshop complement/ 2017, Turin
• Maker Faire workshop facilitator/ 2017, Turin
• Tangle Systems end-of-year exhibition/ 2016, London
• Intel IOT Roadshow Hackathon/ 2016, London
• Interactive Portrait digital art project/ 2015, London

Jun 2011  |  Master of Industrial Design, Graduate Institute of Innovation and Design

National Taipei University of Technology, Taiwan

Focus on user-centred design processes in both product development and interface design. I delivered ideas successfully through cooperating with many companies and organisations, contributing research and design work to scientific papers.

Jan 2007  |  Master of Communication Engineering College of Electrical Engineering & Computer Science

National Taiwan University (Top one university in Taiwan)​  ​​

Focus on software development and system programming. The platform I have built for QR code applications has been proven and launched into the business by Sunplus Technology Co., LTD.

• Jan 2021 | UI Design Programme for Professionals, CareerFoundry, Berlin
• April 2020 | Professional Scrum Master I certificate, Scrum.org
• Jul 2017 | Creative Hackathon 1^st prize, Ideal Communicazione, Turin
• Nov 2016 | Web Jurist Award (associated to BrandComms project)
• Jun 2016 | The Gold Award, Goldsmiths University of London, London
• Sep 2015 | Scholarship to study in nation-wide design programmes, Ministry of Education, Taiwan
• Mar 2015 | Sponsored to join HackTrain in the UK to build revolutionary startups, HackTrain, London
• Jun 2014 | Model Employee Award, 104 Corporation, Taiwan
• Mar 2013 | Evernote Designathon 2nd Prize,  Evernote Corporation, Taiwan 
• 2010 | Global Finalist, iF Concept Award
• 2010 | National finalist​, MOE Scholarship Program for Overseas Study in Arts & Design​​, Taiwan
• 2009 | Awarded by British Council & Seoul Metropolitan Government to join 48-Hour Inclusive Design Challenge in Seoul

Effects of Menu Types and Item Lengths on Operation Efficiency

HCI 2011, USA

I have been continuously taking part on Designathons and Hackathons, including the 2013-2015 Global Service Jam Taiwan and London, 2015 Expo Hackathon Milano, 2015 The HackTrain London, 2016 Intel Edison Challenge London. In July 2017, I received the 1^st prize of the Creative Hackathon Competition by the communication agency Ideal for the interaction design and strategies of a new online presence.

Some years ago I was the club founder & president of the Aerobic Dance Club Taipei, as well as a piano teacher. I enjoy discovering foreign places and people, learning new languages and attitudes towards life.