The ITCILO (International Training Centre of the International Labour Organization) is an institution of the United Nations. One of their projects was devoted to labour capacity development in Afghanistan. Experientia helped them to create an online presentation of this project for drawing public attention.
I was accredited as a designer of the final publication within a project team of three. Parallel to working with one copywriter and one media creator, I designed and built a custom call-to-action webpage upon the WordPress platform.
Project backgrounds and objectives
ITCILO’s mission was entitled “Promoting rural youth employment in Afghanistan through entrepreneurship education and vocational training”. Our challenge was to create more public understanding of their mission, the topics of fragile states worldwide and what are the efforts to establish stability through economic support. Experientia proposed a transmedial approach creating a landing page, which drives prospective visitors to become leads by registering for a the white paper Roadmap, an Afghanistan project executive booklet.
Process
Conception
Frame out ideas and contents
Research
Explore and test WordPress plugins and tools for interactive storytelling
Website creation
Build the WordPress site
Conception
I worked together with the copywriter, who was in charge of structuring and creating the content from tons of archived documents of ITCILO Afghanistan project.
The challenges, admittedly, laid on narrating ITCILO’s achievements coherently, succinctly and engagingly.
Whilst taking care the core of webpage contents which has to be in line with the white paper (name Roadmap), I was engendering approaches of triggers for instant conversations with visitors – How to make visitors sign up the Roadmap? Initially, I sketched down possible frameworks of the Roadmap sign up webpage prompted in my mind and iterated them via team discussion.
Research
Soon after the content inventory was collaboratively created, I implemented it into the wireframes and made a rapid web layout, defining the sequences of the elements and possible interactivity.
Then, adequate WordPress appliances and plugins to realise and reinforce my ideas were explored.
In additional to the resource research, I worked jointly with the media creator assuring visual languages and colour palette of the white paper Roadmap and video production.
Website creation
I made a first creation of the landing page and collected feedback before I was fully committed to craft the whole site in detail.
During the implementation, the main demand is the custom work of the frontend — creating the code to fulfill the designed functionality, interaction and effects leading smooth storylines and user experiences. I investigated a variety of different modules, coded and fine tuned the WordPress site.
The final delivery was a WordPress mobile friendly responsive page, which sparked viewers’ interest in the Afghanistan project executive white paper Roadmap and turned to leave their own contacts for getting the full version.
Results and Impacts
The client ITCILO migrated the Roadmap call-to-action page into their official website with slight changes according to their new institutional visual identity.
